Title |
Management von Partnerkontakten in Versicherungsunternehmen : Referenzmodelle für die Koordination von Partnerkontakten / Andreas Rottwinkel |
|---|---|
Involved |
Andreas Rottwinkel (Verfasser) |
Published |
Berlin: Logos-Verl. |
Extent |
XVI, 216 S. : graph. Darst. |
Thesis |
Zugl.: Münster (Westfalen), Univ., Diss., 2003 |
ISBN |
978-3-8325-0523-3 |
Topic |
|
Subject |
Versicherungsbetrieb, Beziehungsmanagement, Marketinginformationssystem, Referenzmodell |
DDC notation |
|
Series |
Advances in information systems and management science ; Bd. 12 |
Record ID |
971236127 |
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