Title |
Werbung in Jugendzeitschriften : Akzeptanz und Wirkung / Cornelia M. Schmid ; Thomas Döbler ; Michael Schenk |
|---|---|
Involved |
Cornelia M. Schmid (Verfasser) |
Published |
Stuttgart: Ed. 451 |
Extent |
176 S. : graph. Darst. |
ISBN |
978-3-931938-26-0 |
Topic |
|
Subject |
Deutschland, Jugendzeitschrift, Werbeträger, Werbewirkungsanalyse |
Further information |
Literaturverz. S. 171 - 176 |
Record ID |
971997152 |
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