Title |
Do satisfied customers really pay more? : a study of the relationship between customer satisfaction and willingness to pay / Homburg, Ch./Koschate, N./Hoyer, W. D. Institut für Marktorientierte Unternehmensführung, Universität Mannheim |
|---|---|
Involved |
Christian Homburg (Verfasser) |
Published |
Mannheim: IMU |
Extent |
31 Bl. : graph. Darst. |
Language |
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Topic |
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Subject |
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Series |
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Further information |
Literaturverz. Bl. 26 - 31 |
Record ID |
974296864 |
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