Title |
Understanding consumer heterogeneity in relationship marketing response : an attachment theoretic perspective / Marcel Paulssen and Susan Fournier. Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät. Hrsg.: die betriebswirtschaftlichen Professoren |
|---|---|
Involved |
Marcel Paulssen (Verfasser) |
Published |
Berlin: Humboldt-Univ., Wirtschaftswiss. Fak. |
Extent |
38 S. |
Language |
|
Topic |
|
Subject |
|
Series |
Betriebswirtschaftliche Diskussionsbeiträge = Discussion papers in business ; No. 43 |
Further information |
Literaturverz. S. 25 - 32 |
Record ID |
974552305 |
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