Title |
Das Weiterempfehlungsverhalten von Kunden verstehen : eine empirische Untersuchung am Beispiel des Zeitungsmarkts / Huber, F./Vollhardt, K./Siegel, A. Center of Market-Oriented Product and Production Management, Johannes-Gutenberg-Universität Mainz |
|---|---|
Involved |
Frank Huber (Verfasser) |
Published |
Mainz: Center of Market-Oriented Product and Production Management |
Extent |
63 Bl. : graph. Darst. |
ISBN |
978-3-9809711-2-6 |
Country |
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Topic |
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Subject |
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DDC notation |
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Series |
Wissenschaftliche Arbeitspapiere / Center of Market-Oriented Product and Production Management. F ; 3 |
Further information |
Literaturverz. Bl. 58 - 63 |
Record ID |
976749629 |
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