Title |
Erfolgreich loyale Kunden managen : Bestimmungsfaktoren der Markenloyalität im Sportartikelsektor ; eine kausalanalytische Studie / Huber, F./Regier, S./Wilhelmi, S. Center of Market-Oriented Product and Production Management, Johannes-Gutenberg-Universität Mainz |
|---|---|
Involved |
Frank Huber (Verfasser) |
Published |
Mainz: Center of Market-Oriented Product and Production Management |
Extent |
67 Bl. : graph. Darst. |
ISBN |
978-3-9809711-8-8 |
Country |
|
Topic |
|
Subject |
|
DDC notation |
|
Series |
Wissenschaftliche Arbeitspapiere / Center of Market-Oriented Product and Production Management. F ; 8 |
Further information |
Literaturverz. Bl. 58 - 67 |
Record ID |
976765608 |
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