Title |
Marketingcontrolling : sicherstellen von Marketingeffektivität und -effizienz / Sven Reinecke ; Simone Janz |
|---|---|
Involved |
Sven Reinecke (Verfasser) |
Published |
Stuttgart: Kohlhammer |
Extent |
516 S. : graph. Darst. |
ISBN |
978-3-17-018404-6 |
Language |
|
Country |
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Topic |
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Subject |
|
DDC notation |
|
Part of |
|
Further information |
Literaturverz. S. 455 - 500 |
Record ID |
977875393 |
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