Title |
Die Relevanz der Markenpersönlichkeit für den Wert der Marke : Eine kausalanalytische Studie / Center of Market-Oriented Product and Production Management, Johannes Gutenberg-Universität Mainz. Frank Huber ... |
|---|---|
Involved |
Frank Huber (Mitwirkender) |
Published |
Mainz: Center of Market-Oriented Product and Production Management |
Extent |
68 Bl. : graph. Darst. |
ISBN |
978-3-9809711-9-5 |
Country |
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Topic |
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Subject |
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DDC notation |
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Series |
Wissenschaftliche Arbeitspapiere / Center of Market-Oriented Product and Production Management. F ; 12 |
Further information |
Literaturverz. S. 60 - 68 |
Record ID |
978181271 |
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