Title |
Integrated couponing : a process based framework for in-store coupon promotion handling in retail / Axel Winkelmann |
|---|---|
Involved |
Axel Winkelmann (Verfasser) |
Published |
Berlin: Logos-Verl. |
Extent |
XIV, 258 S. : graph. Darst. |
Thesis |
Zugl.: Münster (Westfalen), Univ., Diss., 2006 |
ISBN |
978-3-8325-1347-4 |
Language |
|
Country |
|
Topic |
|
Subject |
Deutschland, Lebensmitteleinzelhandel, Sales-promotion, Gutschein, Rabatt |
DDC notation |
|
Series |
Advances in information systems and management science ; Bd. 28 |
Record ID |
98196138X |
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