Title |
Das Museum als Marke : Branding als strategisches Managementinstrument für Museen / Landschaftsverband Rheinland, LVR. Hartmut John ; Bernd Günter (Hg.) |
|---|---|
Involved |
Hartmut John (Herausgeber) |
Published |
Bielefeld: Transcript |
Extent |
191 S. : Ill. |
ISBN |
978-3-89942-568-0 |
Language |
|
Country |
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Topic |
|
Subject |
Museum, Markenpolitik, Marketing, Aufsatzsammlung |
DDC notation |
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Classification |
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Series |
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Further information |
Literaturangaben |
Record ID |
982307527 |
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