Title |
Medienmarken auf dem Prüfstand : Analysen und Optimierungen / Jacqueline Friedmann |
|---|---|
Involved |
Jacqueline Friedmann (Verfasser) |
Published |
Saarbrücken: VDM, Müller |
Extent |
101 S. : Ill., graph. Darst. |
ISBN |
978-3-8364-0558-4 |
Language |
|
Country |
|
Topic |
|
Subject |
Medienwirtschaft, Markenpolitik |
DDC notation |
|
Further information |
Literaturverz. S. 99 - 101 |
Record ID |
982932898 |
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