Title |
Marketing : Grundlagen marktorientierter Unternehmensführung ; Konzepte - Instrumente - Praxisbeispiele / Heribert Meffert ; Christoph Burmann ; Manfred Kirchgeorg |
|---|---|
Involved |
Heribert Meffert (Verfasser) |
Published |
Wiesbaden: Gabler |
Edition |
10., vollst. überarb. und erw. Aufl. |
Extent |
XX, 915 S. : graph. Darst. |
ISBN |
978-3-409-69018-8 |
Language |
|
Country |
|
Topic |
|
Subject |
Marketing, Lehrbuch |
DDC notation |
|
Series |
Meffert-Marketing-Edition |
Further information |
Literaturangaben |
Record ID |
983805296 |
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