Title |
Consumer subjective well-being as a core concept in marketing : theoretical basis and application to the automotive sector / Frank Kressmann. With a pref. by Frank Huber |
|---|---|
Involved |
Frank Kressmann (Verfasser) |
Published |
Lohmar, Köln: Eul |
Edition |
1. Aufl. |
Extent |
XXVI, 394 S. : graph. Darst. |
Thesis |
Zugl.: Mainz, Univ., Diss., 2006 |
ISBN |
978-3-89936-581-8 |
Language |
|
Country |
|
Topic |
|
Subject |
Marketing, Verbraucherverhalten, Verbraucherzufriedenheit, Markentreue |
DDC notation |
|
Series |
Reihe: Marketing : MAR ; Bd. 32 |
Record ID |
984470387 |
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