Title |
Steuerung des Markentransfererfolgs / Christian Reinstrom. Mit einem Geleitw. von Henrik Sattler |
|---|---|
Involved |
Christian Reinstrom (Verfasser) |
Published |
Wiesbaden: Gabler |
Edition |
1. Aufl. |
Extent |
XXII, 202 S. : graph. Darst. |
Thesis |
Zugl.: Hamburg, Univ., Diss., 2007 |
ISBN |
978-3-8350-0859-5 |
Language |
|
Country |
|
Topic |
|
Subject |
|
DDC notation |
|
Series |
Gabler Edition Wissenschaft : Marken- und Produktmanagement |
Record ID |
984627723 |
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