Title |
Der flagship store als nicht-klassisches Kommunikationsinstrument in der Markenführung im Handel / Christian Schallamon |
|---|---|
Involved |
Christian Schallamon (Verfasser) |
Published |
Wien: Inst. für Handel und Marketing |
Extent |
4, VI, 154 Bl. : Ill., graph. Darst. |
ISBN |
978-3-85475-057-4 |
Language |
|
Country |
|
Topic |
|
Subject |
|
DDC notation |
|
Series |
Schriftenreihe Handel und Marketing ; Bd. 57 |
Further information |
Literaturverz. S. 136 - 148 |
Record ID |
98566634X |
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