Title |
Was die Milka-Kuh meistert und wo Herr Kaiser kapituliert : der Einfluss von Werbefiguren auf die Kaufabsicht von Produkten ; eine empirische Untersuchung / Center of Market-Oriented Product and Production Management, Johannes-Gutenberg-Universität Mainz. Huber, F. ... |
|---|---|
Involved |
Frank Huber (Mitwirkender) |
Published |
Mainz: Center of Market Oriented Product and Production Management |
Extent |
59 Bl. : graph. Darst. |
ISBN |
978-3-938879-27-6 |
Language |
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Country |
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Topic |
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Subject |
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DDC notation |
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Series |
Wissenschaftliche Arbeitspapiere / Center of Market-Oriented Product and Production Management. F ; 22 |
Further information |
Literaturverz. Bl. 52 - 59 |
Record ID |
985959541 |
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