Title |
Customer confusion in service to business markets : foundations and first empirical results / Jan Lakotta ; Frank Jacob. ESCP-EAP, European School of Management London, Madrid, Paris, Torino, Berlin. Ed.: ESCP-EAP, Europäische Wirtschaftshochschule Berlin |
|---|---|
Involved |
Jan Lakotta (Verfasser) |
Published |
Berlin: ESCP-EAP |
Extent |
21 Bl. : graph. Darst. |
Language |
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Country |
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Topic |
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Subject |
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Series |
ESCP-EAP working paper ; No. 34 |
Further information |
Literaturverz. Bl. 17 - 21 |
Record ID |
989307808 |
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