Title |
Das Konstrukt Nutzungsakzeptanz als Fundament eines NFC-basierten mobile marketing / Klaus-Peter Wiedmann ; Marc-Oliver Reeh. Gottfried-Wilhelm-Leibniz-Universität Hannover, Marketing & Management M2 |
|---|---|
Involved |
Klaus-Peter Wiedmann (Verfasser) |
Published |
Hannover: Inst. für Marketing & Management |
Extent |
II, 24 S. |
ISBN |
978-3-86700-046-8 |
Language |
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Country |
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Topic |
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Subject |
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Series |
Schriftenreihe Marketing, Management |
Further information |
Literaturverz. S. 21 - 24 |
Record ID |
989417670 |
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