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Friedrich Kerka and Institut für Angewandte Innovationsforschung e.V. an der Ruhr-Universität Bochum

Innovation requires direction : how to identify the customer' problems of tomorrow and possible solutions

Bochum: IAI, 2007

Title

Innovation requires direction : how to identify the customer' problems of tomorrow and possible solutions / Institute for Applied Innovation Research e.V. IAI, Ruhr-University Bochum. Friedrich Kerka ...

Involved 

Friedrich Kerka (Mitwirkender)
Institut für Angewandte Innovationsforschung e.V. an der Ruhr-Universität Bochum (Herausgebendes Organ)

Published

Bochum: IAI
2007

Extent

53 S. : graph. Darst.

Language

Englisch

Country

Deutschland

Topic

Management

Subject

Innovation
Marktforschung
Beziehungsmarketing

DDC notation

658.4063

Series

Berichte aus der angewandten Innovationsforschung ; No. 225

Further information

Literaturverz. S. 31 - 37

Record ID

990276716
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