Title |
International Key-Account-Management-Teams : Koordination und Implementierung aus der Perspektive des Industriegütermarketing / [Dirk Zupancic] |
|---|---|
Involved |
Dirk Zupancic (Verfasser) |
Published |
St. Gallen: Verl. Thexis |
Edition |
2., überarb. und aktualisierte Aufl. |
Extent |
XVIII, 290 S. |
Thesis |
Zugl.: St. Gallen, Univ., Diss., 2001 |
ISBN |
978-3-905819-14-4 |
Language |
|
Country |
|
Topic |
|
Subject |
Investitionsgütermarketing, Internationales Marketing, Kundengruppenmanagement, Teamwork, Integriertes Management |
DDC notation |
|
Record ID |
99144776X |
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