Title |
Methoden der Marketing-Forschung : Grundlagen und Praxisbeispiele / Gerhard Raab/Alexander Unger/Fritz Unger |
|---|---|
Involved |
Gerhard Raab (Verfasser) |
Published |
Wiesbaden: Gabler |
Edition |
2., überarb. Aufl. |
Extent |
IX, 477 S. : Ill., graph. Darst. |
ISBN |
978-3-8349-0992-3 |
Language |
|
Country |
|
Topic |
|
Subject |
|
DDC notation |
|
Series |
Lehrbuch |
Further information |
Literaturverz. S. 451 - 463 |
Record ID |
992705592 |
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