Title |
The impact of brand value on corporate performance / Kuester, S./Landauer, N./Becker, A. Institute for Market-Oriented Management, University of Mannheim |
|---|---|
Involved |
Sabine Kuester (Verfasser) |
Published |
Mannheim: Inst. for Market-Oriented Management, Univ. of Mannheim |
Extent |
23 Bl. : graph. Darst. |
ISBN |
978-3-89333-380-6 |
Language |
|
Country |
|
Topic |
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Subject |
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Series |
Series: Management know-how. M ; No. 116e |
Further information |
Literaturverz. Bl. 18 - 21 |
Record ID |
995807205 |
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