Title |
Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung / Torsten Tomczak/Alfred Kuß/Sven Reinecke |
|---|---|
Involved |
Torsten Tomczak (Verfasser) |
Published |
Wiesbaden: Gabler |
Edition |
6., überarb. Aufl. |
Extent |
X, 335 S. : graph. Darst. |
ISBN |
978-3-8349-1653-2 |
Language |
|
Country |
|
Topic |
|
Subject |
Marketingstrategie, Lehrbuch |
DDC notation |
|
Series |
Lehrbuch |
Further information |
Literaturangaben |
Record ID |
996031561 |
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