Title |
Cultural barriers to the success of foreign media content : western media in China, India and Japan / Ulrike Rohn |
|---|---|
Involved |
Ulrike Rohn (Verfasser) |
Published |
Frankfurt, M., Berlin, Bern, Bruxelles, New York, NY, Oxford, Wien: Lang |
Extent |
427 S. : graph. Darst. |
Thesis |
Zugl.: Jena, Univ., Diss., 2008 u.d.T.: Rohn, Ulrike: The lacuna and universal model |
ISBN |
978-3-631-59430-8 |
Language |
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Country |
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Topic |
|
Subject |
China, Medienkonsum, Kulturstandard, Medienwirtschaft, Markteintrittsstrategie, Westliche Welt |
DDC notation |
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Record ID |
997279354 |
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